Underwriting

Become a KSUT Underwriter

KSUT offers an affordable and effective way to reach one of the largest radio audiences in the region.

KSUT offers many opportunities for your business or organization to support public radio while increasing the public's awareness of your product or service, including on-air announcements, on-line sponsorship, corporate challenge grants and special event sponsorships.

Underwriting on KSUT places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Public Radio research has shown that listeners have a positive associations with corporate sponsors and underwriters. Listeners appreciate and support organizations and businesses that support their local public radio station. Just as you, the underwriter, supports KSUT, the station's loyal listeners will support you.

The results from a recent 2013 NPR underwriting Research project demonstrated that underwriters continue to receive a 'halo Effect' from public media sponsorships. The study showed that listeners have a unique trust in their public radio stations, and this trust transfers to the companies that underwrite the stations.

For more information on how your business or organization can benefit by underwriting KSUT, contact Kelly Polites at 970-563-0255, or email kelly@ksut.org.

And if you run a non-profit organization in La Plata County, your underwriting could be eligible for a dollar-for-dollar match of up to $500.00 from the Alpine Bank Community Matching Fund.