Originally published on Mon June 9, 2014 8:54 am
Director Chris Strong took his inspiration for the video directly from the album's darkly glowing artwork:
The video for "Never Meant" takes place in Urbana, Ill., circa 1999. It is a song about breaking up, moving on and forgetting, so I made a story about a brief relationship occurring between two characters at the end of their college experience. I wanted to craft a story that referenced the original album artwork, so we shot in and around the house that appears on the original album cover and used the cover image as a jumping-off point for the story.
American Football (Deluxe Edition) is out now on Polyvinyl Records.