When a voter heads to the polls, any number of factors may influence how she casts her vote: party affiliation, her impression of the candidates — or even the design of the ballot itself.
The visual layout of a ballot can have a surprising effect on a voter's decision. And anyone who recalls the 2000 presidential election, which drew national attention to some confusing elements of the Florida ballot, can tell you that designers don't always get it right.
So, who are the people designing the ballots? That depends on where you're asking.