<strong>Care To Share?</strong> Wireless carriers are launching programs allowing customers to receive rewards based on information their smartphones share — such as their location, app usage and Web surfing data.
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Verizon targets businesses with a program called Precision Market Insights, which Verizon says can use collected data to boost their sales.
Customer loyalty programs have been around for years. You think nothing of giving the supermarket or pet supply store your personal information. In exchange you get a card or a key ring tag that you present at checkout to get a discount.
Now wireless carriers are taking it a step further, raising alerts from privacy advocates.
Verizon and AT&T recently launched programs allowing customers to receive rewards based on information their smartphones share with the carriers.
Indian leftist activists rally in front of a Best Price store, owned by Wal-Mart and its Indian partner, Bharti, in Hyderabad in November. The rally was organized to protest foreign direct investment in India's retail sector.
This is TELL ME MORE from NPR News. I'm Michel Martin. Later in the program we'll crack open the mail bag to hear what you have to say about stories we covered this week. That's Backtalk and it's coming up. But first, we want to talk about the latest unemployment numbers which are now out. The Department of Labor says that unemployment is down to its lowest level since December 2008.